About Juul Labs

Headquartered in the U.S.A., our mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products.

The goal is that simple. It drives our innovations. This is what offering a satisfying alternative is all about.

What is JUUL?

JUUL is a vape device, also known as an electronic cigarette or e-cigarette, is designed to be convenient, easy-to-use, and satisfying for adult smokers. Our proprietary nicotine-containing e-liquid formulation is unique, making innovative vapour technology a truly satisfying alternative.

Why millions of adult smokers choose JUUL

The JUUL system has set itself apart from other vaping products, delivering a satisfying nicotine experience designed for adult smokers looking to move away from traditional cigarettes. Available in a variety of flavours, each JUUL2 pod is made with high-quality ingredients and blended and filled in the U.S.A.

For adult smokers who value quality, satisfaction, and consistency, JUUL is the alternative choice they reach for.

JUUL was created for adult smokers.

Our core mission to eliminate combustible cigarettes is not achievable without ensuring those who have never used nicotine never start. In our dedicated effort to combat underage use of JUUL products, we implement additional safeguards and advanced security directives. JUUL.co.uk is an age-gated website which requires government-issued identification and a verification process to confirm users are 18 years of age or older for full access.

JUUL is designed for adult smokers, and our platform is designed to prevent unauthorised users from accessing our products.